Mindset
A user-centric process
The goal of a product is to serve its customers by ensuring usability, scalability and efficiency. It is crucial tough to be aware of users needs, constrains and frustrations, during the eintire product life, working on cycles of improvement and innovation.
My business is focused on connecting companies with their users by providing data-driven solutions that aim to unlock seamless experiences. Thanks to continuous usability testing and analysis of relevant KPIs, we can assess improvements and opportunities.
Services
I use a modular approach that adapts on project’s pace and requirements, prioritizing developments that matter
Branding
Conceptualize the company vision and generate a striking, recognizable, and contextualized visual imprint
Data Analysis
Monitor KPIs and elaborate data reports to ensure business objectives achievement and a user-centred design
Auditing and Q&A
Ensure the development follows design expectations and promotes a frictionless experience
Product Design
Define the workflow of a product development. managing tasks’ prioritization and requirements definition
UX Design
Perform user interviews, surveys and usability- AB testing to define personas, flows and journey maps, and deliver data-driven improvements
UI Design
Ensure scalability, consistency and accessibility to develop a dynamic, efficient and usable interface