mQuark
Developer tool for interoperable NFTs
7 months
product designer
task analysis
nfts
Business Vision
A tool for interoperable NFTs management at scale
Objective
Reach first seed funding
My Role
I worked as solo UI UX designer in a JTBD framework, contributing to an end-to-end product development
Create a NFT collection
Case study 1
Problem
The internal usability tests and brainstorming sessions showed how difficult was to understand the requirements and goals of the activity , leading to low task success
Task
Create a NFT collection
Problem
I conducted internal interviews and usability tests with engineers and stakeholders, to start an analysis of the activities and uncover frustrations and misunderstandings
KPIs
Error Rate
Task Success Rate
Time On Task
Solution
The new experience, based on step process and progressive disclosure, resulted into a stronger information hierarchy and a clear user path, increasing task success and reducing time on task significantly
Learning
B2C / Interoperable NFT / Attributes Hierarchy / NFts Marketplace / NFTs Analytcs / Cloning of Collections
Achievements
+5
INTERESTED INVESTORS
The model was presented to potential investors and partners, such as big companies in the fashion and sport industry, sparking interest from the counterparties.
Unfortunately, the idea was never brought to market because the project failed to secure any funding.
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